2015 Email Benchmarks by Industry

How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry? To find out, Silverpop examined data from messages sent by nearly 750 companies representing 3,000 brands in 40 countries. A broad set of message types sent by companies in a variety of verticals were included in the study, including promotional emails, co ...Read the full article