As digital ad options dry up, marketers turn desperate

A parable. One day I went in to my boss with a breakthrough idea. “Boss! I found a way to make money off of other people’s websites, the best content websites in the business in fact.” “Really?” he said. “Tell me more.” “We can actually place ads on their site without them agreeing to it. In fact, they don’t even know we’re doing it.Read the full article