Easier Access To Negatives And Search Terms Now In AdWords

by Ginny Marvin
It’s the little things that count some times. Google has added easy access to negative keywords and search terms reports in the AdWords UI. Remember when you had to dig into Details to find Search Terms data? And negative keywords? They were oddly buried in a link at the bottom of the keywords page. Blech, so last week. Now both are at-the-ready with new buttons at the top of the keywords tab.Read the full article