How one fraud site netted 161 million video ad impressions in one week

“I just hate this shit. It’s really that simple,” says Mike Nolet, a former ad tech insider, who now speaks his mind on topics affecting the industry. “Fraud. I just hate it.” Nolte was recently alerted to yet another suspicious case of alleged Internet ad fraud: A shady website was the top generator of weekly video ad impressions on Google’s DoubleClick Ad Exchange, until it ...Read the full article