How to Reach Local Customers on Social While Keeping a Consistent Global Brand Voice

If you have customers in cities around the world, how do you stay relevant on a local level without losing control of your global brand voice? ClubCorp is all too familiar with this challenge. Their 430,000 members are spread across more than 200 golf and country clubs, business clubs, sports clubs, and alumni clubs in the United States and beyond.Read the full article