Optimizing Bing Shopping Campaigns – Part 1

by Gabe Kwakyi
While shopping ads share the same SERP as keyword-based text ads, they are a completely different animal when it comes to campaign management and optimization. Today’s article is part 1 of a 2-part series detailing the ins and outs of optimizing shopping ads, and will touch on shopping campaign setup as well as cover best practices. Part 2 will delve into optimizing the product feed.Read the full article