The QuizUp guide to building an app brand

by Tanya Dua
Trivia enthusiasts and fans of the trivia game app QuizUp have a reason to rejoice: The popular app is teaming up with NBC for a new TV game show. Set to premier next spring, the interactive game show will pit TV contestants against viewers who have qualified from the app and can play from the comfort of their living rooms. Both answer questions for chances to win cash prizes.Read the full article