Why Video Ads In Google’s Search Results Are Closer Than Ever

by Pauline Jakober
In April of this year, we learned that Google’s TrueView ads (on YouTube) were to blame for Google making less money per ad; the popularity of the video ads was rising amongst users, but the clicks were at a low cost, and that was hindering Google’s ability to monetize them well. (See my column from last month on the opportunity these video ads present.Read the full article