4 Reasons Broadcast Emails May Be Quietly Breaking Your Email Program

Mainly driven by increases in broadcast messages, per-subscriber email volume has grown tremendously over the past decade. When I tracked per-subscriber email volume sent by retailers from 2007 to 2012, I found that it more than doubled — from an average of 95 emails during 2007 to 210 emails during 2012. That’s a 17 percent compound annual growth rate, on average.Read the full article