A/B Test Mining: 4 Places to Find Meaningful Test Ideas

It can be hard to figure out why customers buy from a website and what turns them off. Did they buy because your buyer path through your website was done well, and they were ready to click the Buy button? Or were they turned off by something simple like your font choice because it was hard to read on their smart phone? To find out the answer, you’ll need to create some A/B t ...Read the full article