ABC Family changes its name to Freeform, mockery ensues

Freeform. That’s not a rejected platform name, it’s ABC Family’s new name. In a move that rivals Gannett’s changing its name to Tegna as the most ambiguous media re-brand this year, the Disney-owned cable channel announced today it will be dropping “family” from its name for the first time in nearly 30 years.Read the full article


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