Apple, Google Lead Interbrand’s Rankings Of Most Valuable Global Brands

by Matt Mcgee
Apple is the most valuable brand in the world, and Google is No. 2, according to the latest edition of Interbrand’s 2015 Best Global Brands rankings. It’s the third consecutive year that Apple and Google have held the top two spots. Interbrand’s rankings are based on financial performance, a brand’s ability to influence consumer behavior and create loyalty, among other factors.Read the full article