Buy Now! What does this really tell us about paid media platforms and mobile?

Another day, another new media product! Well, it’s only available in the US, but it’s still exciting for us on this side of the pond. Twitter has announced that, like Google did in July, they too are testing a ‘Buy Now’ function. Customers can buy products and services direct within Twitter – no need to go to a pesky retailer site, just search, click and done. Apparently.Read the full article