Can We Please Stop Using Branded Content?

by Joe Pulizzi
I’m going to be honest with you. I loathe the term “branded content.” Branded content gives content marketing a bad name. It’s a word created by the world of paid media … by advertisers, agencies, and media planners. First off, let’s look at the Wikipedia definition: Branded content is a form of advertising medium that blurs conventional distinctions between what constitute ...Read the full article