Do You Have the Right People on Your Social Team?

by Kevin Shively
In 2010, all you needed to run a social media program was someone who could throw out a Tweet every now and then, and post to your Facebook page a few times a week. It was a side-responsibility for someone on your marketing team. Building a social media team isn’t easy in 2015. Your social team needs to answer questions that are much more complex than they were a few years ago.Read the full article