How Diesel talks to its mobile customers through 400 programmatic ads

The creative copy accompanying Diesel’s fall campaign is taking the self-aware route: tags like “Blah blah blah” and “This is where we tell you what to wear” are paired with shots of bored-looking models in the brand’s “Decoded” advertisements. In addition to billboards and print-magazine spreads, Diesel is making conversation on mobile.Read the full article