Opinion: Don’t be held hostage by your rogue tech team

Drew McLellan leads the Agency Management Institute, a consultancy to small- and medium-sized advertising agencies. Some things creep up slowly in life, like global warming and receding hairlines. Now you can add to that list: The reign of digital teams in agencies. As digital advertising continues its double-digit growth, more and more agencies routinely rely on tech-driven ...Read the full article


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