Paid Search Budgeting Tips: Avoiding Budget Horror Stories

by Lisa Raehsler
Lately I've been hearing some horror stories related to PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser. To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work. Campaign Budgets This sets a total maximum dollar amount for all keywords for the amount t ...Read the full article