Paralyzed By Possibilities: How Choice Overload Makes Decisions Harder

It’s a scenario that plays out thousands of times every day. Traffic jams form in supermarket aisles as shoppers stare at dozens of varieties of salad dressing, yogurt, and pasta sauce, then leave with the same brand they bought last week. Buyers in the market for a new car feel their brains glaze over at the range of makes, models, and options — then decide the old beater i ...Read the full article