Spinning data into gold: How smaller publishers can compete with the Condés

Great audience data is the key to the marketing kingdom. Big publishers have oceans of the stuff. Take Condé Nast, which just bought big data outfit 1010data in a $500 million dollar deal that lets the high-end publisher plant a flag squarely in the tech world. Of course, we can’t all be Condé. Still, even mid-sized publishers know their data is gold – and that they’ve got to ...Read the full article