Yahoo Gemini Adds Retargeting For Site Visitors And App Users

by Ginny Marvin
Yahoo is steadily ramping up Gemini’s capabilities. Last week, Yahoo rolled out two new retargeting capabilities last week in Gemini as well as some new measurement tools. First, there are two aspects of Custom Audience targeting in Yahoo Gemini: site visitor retargeting and customer list retargeting. Customer list retargeting is actually app user retargeting. Let’s take them one at a time.Read the full article