Fortune ‘profiles’ fake person Lex Luthor in content marketing stunt

by Shareen Pathak
Fortune magazine has published what they’re calling, rather generously, a “profile” of Lex Luthor Jr., the fictional son of the fictional supervillain (and the arch-nemesis of Superman), who will appear in next year’s “Batman v. Superman: Dawn of Justice.” The profile, which is a flattering look at Alexander Joseph Luthor, Jr.Read the full article