I Guess I’m Not Much of a Marketer After All

by Shawn Collins
I’ve been working in marketing since the 90’s, and I think I have a pretty good grasp on it. But there is a campaign I’ve been working on this year that has been a real disappointment. You see, I’ve been trying to raise funds for AVON 39 The Walk to End Breast Cancer, and it’s been difficult to get even a $5 donation from people I’ve known for years.Read the full article