Pulls Annual Membership Fee, Says Smart Carts Strategy Is Catching On

by Ginny Marvin, the massively-funded Amazon-challenger, has opted to drop its annual membership fee just as many users’ three-month paid trials are nearing their end. The site launched at the end of July with the promise of giving consumers the lowest prices anywhere by selling products at nearly cost. The company’s initial revenue strategy largely relied on the $49.99 annual membership fees.Read the full article