Online Reviews Providing Insights That Help Brands Compete

by Damian Rollison
The evidence is in. Reviews on social media have a material impact on the capital investments made by nationwide brands. That’s the finding of an Los Angeles Times story this week, which reports that a significant portion of the record $6.4 billion allocated by the hotel industry for upgrades and improvements in 2014 was spent in response to complaints on social media sites ...Read the full article

  • Social media posts help push hotels to upgrade - 16 readers, 164 Tweets - If you posted a negative social media review about a hotel last year, you may have helped push U.S. hotels owners to invest a record $6.4 billion to upgrade and beautify their properties.