The New B2B Marketer Has a Heart for Storytelling and a Brain for Business

Editor's note: For our First-Ever MarketingProfs Essay Contest, we asked, "How could the MarketingProfs B2B Forum make you a better marketer?" Here's the essay that captured our attention (and won the writer a free trip to the Forum). Being a copywriter used to be so simple. I once read about a Mad Men-era copywriter named Terry Lovelock.Read the full article