Verizon To Combine Its “Supercookie” Data With AOL For Online And Mobile Targeting

by Greg Sterling
The supercookie is back. The nation’s largest mobile carrier Verizon came under fire from privacy advocates last year for its unannounced “supercookie,” which was intended to collect and transfer data to third parties for enhanced mobile ad targeting to its 135 million member customer base. Not actually a “cookie,” it’s a persistent identifier that tracks mobile users and op ...Read the full article