Why Content Marketing will Outlive All of Us…By a Long Shot

by Marcus Sheridan
“Is content marketing a fad?” “Will content marketing even be around in 20 years once everyone has attempted to do it?” These questions and others just like it have been tossed my way in almost every presentation I’ve given on the subject over the past few years. And unfortunately, for many of the folks asking the question, this lack of understanding as to what content mar ...Read the full article

Documentary- The Story of Content: Rise of the New Marketing

For more info: TheStoryofContent.com Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever. FOR TONS MORE advice & education http://www.contentmarketinginstitute.... SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarke... Facebook ►https://www.facebook.com/ContentMarke... Linkedin ► http://www.linkedin.com/company/conte... Slideshare ►http://www.slideshare.net/cmi