3 Attention Metrics That Put Online Engagement In The Spotlight

We talk a lot about user “experience” in marketing, but what does it really mean? And how do you measure it? In an earlier piece titled “CMOs: Are You Paying Attention to Attention?,” I argued that marketers should use attention metrics to hold themselves accountable. This focus will help ensure they are delivering the types of experiences that capture people’s interest.Read the full article