5 Things You Might Not Know About Marketing Personalization

by Asaf Rothem
With the automation of marketing processes, marketers today rely heavily on intelligent segmentation by discipline, industry or geography. But what is the next step? How can your marketing team do a better job of targeting the right audience? The answer is marketing personalization. At the arrival of this news, many marketers exclaim, “Wait! I thought I was already using marke ...Read the full article