7 new names for ‘advertising’

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Last Wednesday during Advertising Week here in New York, Martin Sorrell, CEO of WPP, the world’s largest advertising conglomerate, said, “We need to rename ‘advertising’” because it’s “outdated” and because “75 pe ...Read the full article