Abercrombie & Fitch’s bid for relevance: ‘Invite everyone to the party’

Abercrombie & Fitch has put a lot of effort into recovering from its decline as the “cool” brand — once for hot, skinny high schoolers marked by a distinct elitism engineered by former CEO Mike Jeffries. With Jeffries gone, Abercrombie & Fitch, which also owns kids’ brand abercrombie and the California-inspired brand Hollister, now sells black clothing, has fired its ...Read the full article

  • The man behind Abercrombie & Fitch

    salon.com - 44 readers, 411 Tweets - Mike Jeffries turned a moribund company into a multibillion-dollar brand by selling youth, sex and casual superiority. Not bad for a 61-year-old in flip-flops.