Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do

by Tom Grubisich
The move didn’t have the surprise of a slap hook from Floyd Mayweather — it was telegraphed last June — but it landed smack on the unprotected chins of publishers big and small and sent their heads spinning. What happened on September 16 was Apple’s by now well-chronicled approval of ad blocker apps for users of its new iOS 9 operating system (OS).Read the full article