Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Search Losing Then?

by Ginny Marvin
In a survey of 2,000 US consumers, 44 percent of respondents said they go directly to Amazon to start their product searches. That compares to 34 percent who said they use search engines like Google, Bing and Yahoo to search for products. Just 21 percent of searchers said they start on a retailer site, according to the study conducted by Survata for e-commerce personalization ...Read the full article