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adage.com - 26 readers, 738 Tweets - People around the world are posting 75% more videos to Facebook than they did a year ago, and the number of videos in people's news feeds has grown by 360%.
adweek.com - 33 readers, 2526 Tweets - Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos? The infographic below crunches some data to suggest the ideal length of everything online. Rules are made to be broken, of course, and this isn't to say other lengths can't work.