Gawker gets one-third of its revenue from native and e-commerce

by Lucia Moses
Gawker Media has an advertising problem. In addition to the industrywide problem of declining ad rates and reader response to standard display ads, the edgy editorial content on its flagship vertical, Gawker, scares off many advertisers, leading to what company co-founder Nick Denton himself acknowledges is a “Gawker tax.Read the full article