Google Now, Microsoft Cortana & The Predictive Search World: Recap From SMX East

by Benjamin Spiegel
What will you search for next? That’s what Google and Microsoft are trying to figure out with their Now and Cortana products and, with all the data becoming available, they may know before you do. As a marketer, you need to be aware of these developments so you can improve the chances of your brands and products being proactively presented to people before they even know they want them.Read the full article