How Optimizing Old Post Increased Our Traffic by 884%

by Pam Sallegue
There are 2 kinds of marketers, as Pamela Vaughan described it. The first one hunts for one big idea, while the other one grows through pervasive optimization. We used to be the hunters. However, as content drastically grew in terms of amount while the demand remained static, it has become harder to be the hunter.Read the full article