Infographic: 7 Ways to Walk the Content Marketing Tightrope

by Amanda Walgrove
Content marketers can learn an important lesson from Philippe Petit, who walked between the Twin Towers on a high wire in 1974. They might not be risking their lives to reach the right audiences, but they do have to master a balancing act to get the results they want. As illustrated by a new infographic from Insights in Marketing, striking the balance between selling your bran ...Read the full article