#Pubcon Day 2: Optimization Strategies for Humans and Algorithms

by Matt Southern
In the midst of all the keywords, statistics, and data crunching, it’s easy to lose sight of who we’re doing it all for. Ultimately it’s humans who we want to land on our content – not just search engine spiders. The second day of Pubcon Las Vegas was a wake up call to fact that marketers should be doing more to please people with their digital strategies.Read the full article