Rocket Fuel’s Medici: Within Two Election Cycles, Everything is Going to Be Done Programmatically

It’s campaign season, and as the field of presidential candidates gets whittled down over the next several months, we can expect the traditional rush of political commercials that have become impossible to avoid in our age of multiscreen connectivity. But ad-tech developments, especially around programmatic, are providing plenty of other creative options for campaigns and advertisers.Read the full article