Survey: “Personalization” & “Relevance” Increasingly Overlap In Consumers’ Minds

by Greg Sterling
Another day, another survey about the gap between consumers’ stated desire for personalization and the ability of retailers to meet that desire. This time the survey is from Magnetic and Retail Touchpoints, which polled 200 US and Canadian consumers and 100 retail executives to compare consumer expectations against retail practices and capabilities.Read the full article