The Importance Of Diversity In An Agency Team

by Benjamin Spiegel
Are you still choosing your agency of record or performing an annual agency review the way you’ve always done it? Given the change in consumer behavior and people’s increased focus on authenticity and relevance, it is crucial to consider factors beyond the standard markers — such as years of experience in your vertical, agency leads, quality of its dog-and-pony show and so on.Read the full article