The U.K.’s IAB: “Banners don’t work”

The U.K.’s Internet Advertising Bureau is owning up to what a lot of people have known for some time: Banner ads don’t work. “Banners have to be served 1,250 times before someone clicks on one,” Clare O’Brien, senior industry programs manager at the IAB, said during a panel at the Digiday WTF Native event in London Oct. 8. “Old banner ads aren’t working anymore.Read the full article