‘We must go back to our roots:’ UK publishers take a stand on ad blocking

Publishers need to look in the mirror if they’re going to overcome the challenges presented by ad blocking, said leading publishers at Digiday’s Europe Publishing Summit held in Barcelona this week. The use of ad blocking software grew 41 percent globally year over year, according to a report by Adobe and PageFair, an Irish startup that sells technology that lets publishers bypass ad blockers.Read the full article