‘You’re a fan 365 days a year’: Inside the Miami Heat’s app strategy

by Shareen Pathak
The Miami Heat wants you to be thinking, talking and breathing basketball — whether you’re watching them play or not. This week, the Miami Heat launched a new app that the company is hoping will change the way highly engaged fans interact with the team — both when they’re on and off the court. “When we sat down with SapientNitro and started to chart the source of this product ...Read the full article