3 Ways For CMOs to Find Real Return on Content

by Tessa Wegert
Seventy percent of B2B marketers are creating more content than they did in 2014, but a new study indicates their bosses aren’t too happy about the results. A recent survey conducted by the Chief Marketing Officer (CMO) Council and NetLine Corporation found that only 12 percent of marketers feel their organization’s content keeps specific audiences, industries, and targets top ...Read the full article