Southwest Airlines Boasts Of Simple Fee Structure In Fun #Transfarency Campaign

by Pamela Parker
In its newly launched campaign, dubbed Transfarency and using the hashtag #FeesDontFly, budget flyer Southwest Airlines compares itself favorably to competitors that charge for everything from checked baggage to flight changes to snacks and drinks. The message of the campaign, which coins a word for transparency in airfares, is that Southwest tells customers up front what to ...Read the full article