Start Talking! How To Do Customer Interviews That Reveal Priceless Insights

Have you ever poured your heart out into an online survey? Or shared your deepest, innermost feelings while completing a customer satisfaction questionnaire? Probably not. There are loads of awesome qualitative research tools out there. But if you want extremely deep insight about your customers, there’s no substitute for picking up the phone and chatting with them.Read the full article

Market Research Interviewing Techniques: Asking Why In this informative and entertaining video, market research veteran Dr. Bob discusses how top focus group moderators and in-depth interviewers, professional questioners, perform their market research magic. Dr. Bob describes how he came to a deeper understanding of how to conduct interviews and reveals the two principles of effective market research interviewing.