Study: Rich Media In Search Drives Increased Click-Through

by Nathan Safran
Any search professional worth his or her salary can cite search click-through rates (CTR) off the top of his or her head. No matter the study they cite, the basic idea is that the higher up the search page the result, the higher the click-through rate. Knowledge drives strategy and this CTR knowledge means search marketers have long been focused, often exclusively, on reachi ...Read the full article